Jonah Model

Tactical Research for Product-led Growth

For leading brands and high-growth startups

  • Audible
  • Waag FutureLab
  • Spotify
  • AutoDesk
  • MIT Media Lab
  • JustInMind
  • IBM
  • Noble Desktop

Case Studies

With an agile consulting mindset, I move swiftly and collaborate widely to reveal business insights, uplift design cultures and drive product-led growth. See how.

World Expo Dubai

Case study

The first multi-world expo

A brand new city was built from the sands of Dubai for Expo 2020. But when lockdowns hit, the plan shifted to embrace virtual visits. Across six months of daily events, 250 million visitors...


Case study

Kindling a love for audiobooks

Voracious readers are often reluctant to try listening to books, but those who do often take joy from immersive narrations and convenience on-the-go. I helped introduced millions of Kindle users to...

Waag FutureLab

Case study

Play and learning for the world of tomorrow

Youth today engage the world natively through the lens of the smartphone camera, from outdoor games to photo filters and augmented reality. A decade prior, I partnered with the Creative Learning Lab...

Services - Design Research & Strategy

My approach stems from over 15 years of mixed-method studies and product design for leading research labs, startups and the largest global brands.

  • Product Evaluations. I recruit users, build moderator guides and meet them with boots on the ground worldwide, capturing user insights and sentiment in every detail.
  • Formative Summits. I plan destination workshops and events that unite your team with end-users for co-creation, product testing and prospective design.
  • Cross-Product Analytics. I build advanced analytic platforms to capture an immersive view of user behavior, spanning even the most complex digital ecosystems.
  • Strategy Playbooks. I build dashboards and deliverables packed with user & consumer insights, so you can make smarter decisions to drive sales, engagement and satisfaction.
  • Native Prototypes. My veteran engineers can bring your concepts to life through rich interactive prototypes with support for augmented reality, sensors and real-time data.

How can I help?

My offices

  • Brooklyn
    61 Greenpoint Avenue
    11222, NY, United States
  • Montreal
    4020 Rue St-Ambroise
    H4C 2E1, Quebec, Canada