Sample work - Case studies

I work for design and business leaders to support digital transformation, engage new markets and find new service models.

User Experience Research

World Expo Dubai

Design Research & Strategy

The first multi-world expo

A brand new city was built from the sands of Dubai for Expo 2020. But when lockdowns hit, the plan shifted to embrace virtual visits. Across six months of daily events, 250 million visitors streamed content across social, game and web and mobile platforms. Our research helped keep it all together.

We designed the platform and Virtual Expo journey to make it simple and seamless for anyone from anywhere in the world to explore and experience its rich content.

Rehan Asad, Chief Program Officer for Expo 2020


Design Research & Strategy

Kindling a love for audiobooks

Voracious readers are often reluctant to try listening to books, but those who do often take joy from immersive narrations and convenience on-the-go. I helped introduced millions of Kindle users to Audible, driving marked month-over-month sales and lifetime subscription value.

Waag FutureLab

Design Research & Strategy

Play and learning for the world of tomorrow

Youth today engage the world natively through the lens of the smartphone camera, from outdoor games to photo filters and augmented reality. A decade prior, I partnered with the Creative Learning Lab in Amsterdam to imagine new interactions for AR/VR, now used widely by museums worldwide.

You’re in good company

  • Audible
  • Waag FutureLab
  • Novartis
  • AutoDesk
  • MIT Media Lab
  • JustInMind
  • IBM
  • Noble Desktop

How can I help?

My offices

  • Brooklyn
    61 Greenpoint Avenue
    11222, NY, United States
  • Montreal
    4020 Rue St-Ambroise
    H4C 2E1, Quebec, Canada